DJs, remixers and producers on the forefront of technology, watch out.
Serato and Ableton are happy to announce a partnership which will pave
the way for the future of Digital DJing. With shared artist rosters
from hip-hop (DJ Jazzy Jeff, DJ Nu-Mark, A-Trak) to electronica (Paul
Van Dyk, DJ Sasha), both Ableton Live and Serato Scratch Live are
renowned as the premier performance platforms in clubs around the
globe. While Serato’s Scratch Live excels in vinyl emulation, music
library control and lightning quick hands-on scratching, Ableton Live
provides the tools for production, on-the-fly remixing and beat
creation.

"Ableton and Serato take different approaches to modern musical
performance," says Ableton CEO Gerhard Behles, "But both companies live
by the philosophy that software should be straightforward, easy to use,
and most importantly, reliable and stable onstage and in the studio.
Ableton has never had an answer for the DJ who wants vinyl control, and
rather than try to emulate what Serato do so well, we simply make sure
that our products work well together."

Serato Audio Research CEO Steve West agrees. "After years of talking
together, we’re thrilled to be working with Ableton. It’s exciting to
think about what we can offer to DJs and producers: the ability to go
beyond just spinning records and add a personal stamp to the music they
play."

Just where this Serato and Ableton collaboration will take us has
yet to be seen but one thing is clear: the worlds of DJing, remixing
and production for artists worldwide have changes ahead.

About Ableton

Ableton develops technology to inspire creative people. Since the company started in 1999, Ableton has attracted an extensive and highly committed community of musicians, composers, and DJs worldwide. Currently, Ableton counts about one hundred employees in its Berlin and New York offices.
The company has received outstanding press, awards and customer feedback since the unveiling of Live in October 2001.

About Serato

Serato Audio Research has been recognized as the market leader in time and pitch adjustment since its inception in 1999. Serato formed a product partnership with Rane Corporation in 2004 with Serato Scratch LIVE. Scratch LIVE is a revolutionary DJ product that enables DJs to control digital audio files on their computer. Serato has since expanded its reputation for excellent pro DJ products with the release of Video-SL and ITCH DJ Software in 2008.