You are in Control is an annual international conference exploring digital business developments in the creative industries, including music, media, arts, design and gaming. It will take place for the fourth consecutive year in Reykjavik, Iceland on October 1 & 2, 2010 at the Hilton Nordica Reykjavik Hotel. You are in Control aims to empower attendees with knowledge on how to capitalize in the fast changing digital distribution world by the sharing of knowledge across the various industries. You are in Control seeks to define new opportunities and business models in the digital space as well as looking into new consumer behaviour and marketing trends.

This year’s topics are:
- Creativity, Meet Money. Good, Now Let’s Talk Business.
- Creatives Connecting With Consumers
- Hands Off My Cookie: Copyrighting Creative Content
- Creative Web Business: The Innovative Internet
- Ahead of the Game: Ethical Business is Smart Business

This year’s speakers list includes a familiar name for the APC readers, Simon Iddol of AudioPorn Central ;) I will make a presentation about copyright, mashup culture and the future of pop music in the digital age on Friday and take part in the copyright workshop on Saturday.

Early bird registrations to You are in Control are open till September 5, if you work the creative industries its a must to come.

See you in Iceland!