Blog posts can triple future album sales, according to a new study from researchers at New York University.

NYU Stern professor Vasant Dhar and former student Elaine Chang sampled 108 albums released between January and March of 2007 to determine the impact of blog chatter on record sales. Using Amazon.com sales rankings, albums were tracked four weeks before and four weeks after release.

Researchers found that when an album got mention in more than 40 legitimate blog posts, sales were three times the average. If those albums were associated with major labels, sales jumped five times the average. Albums that got more than 250 blog mentions saw sales increases of six times the average.

The number of MySpace friends the artist had also improved album sales, but researchers said there was a weaker correlation than with blog chatter.

The full report "Does Chatter Matter" is available online. via Billboard

posted by AudioPorn Central

Monday Kick.
A happy, positive craziness which helps to start an another week.

This is a quote from Moby’s blog:

oh, sometimes journalists read my updates.
if you’re a journalist and you’re reading this: hi, nice to meet you.
if you’re a journalist and you’re going to be interviewing me please note the following:
a-at present i have no plans to go into space.
b-i like tea but i’m not a teetotaller(why is it ‘teetotaller’, is it a
golf related? for the record, my first ever job was as a caddy but i
know nothing about golf).
just trying to be helpful and save you some time.
also, if you’re a journalist and you’re thinking of either giving ‘last night’ a bad review
or writing something nasty about me i’d be more than happy to send cash/drugs/hookers
to you in the interest of receiving good press.
i’m all for freedom of the press, but i’m not averse to some good old-fashioned
4th estate payola(to spell it out: bad review=no cash/drugs/hookers.  good review=cash/drugs/hookers).
i know that some members of the press find me distasteful. i
understand, i’m opinionated and annoying. but don’t you think you could
shelve the bad review in the interest of free money or drugs?
come on, everyone’s doing it.  just pretend you’re a member of the house of representatives.

now i’m thinking that i shouldn’t post this because someone might misunderstand that i’m
being facetious.  no hookers or drugs from me, cos that would be illegal(notice that sweet beautiful
cash wasn’t included in the ‘illegal’ list. and the hookers and drugs
are negotiable depending upon the country wherein you’ll be
writing/publishing the good review).

after reading this
we are more than ready to write something good about the album
:D
even if its is heavy metal again ;)

posted by AudioPorn Central