Ford turns Focus into musical instruments
The new TV ad for the Ford Focus which features musical instruments made from parts of the car. All the music was made by the car parts!
The European Ford Focus is a big reason that Ford sells more vehicles in the UK than any other automaker, so you’ll have to forgive the Blue Oval if it goes overboard in marketing one of its biggest stars. You may remember a Lexus campaign that used the sound systems from 12 Lexus LS 460s to create a virtual orchestra, but Ford has taken the musical theme a big step forward. Composer Craig Richey, sound designer Bill Milbrodt, and friends used a five-door Focus fresh from the factory floor, took it apart, then used the car’s many parts to create 31 musical instruments. We’re not talking flutes and trombones here, folks. The musical maestros used Focus parts to create such original works as a Rear Suspension Spike Fiddle and Door Harp. Ford will then hand over the Motorcraft-edition instruments to a full-blown orchestra to lay the sound track for the next Focus commercial.
posted by AudioPorn Central
