
Beyonce Knowles has christened herself "Sasha Fierce" for her new double album, "I Am … Sasha Fierce," Says Beyonce,
"I have someone else that takes over when it’s time for me to work
and when I’m on stage, this alter ego that I’ve created that kind of
protects me and who I really am, Sasha Fierce is the fun, more sensual, more aggressive, more
outspoken side and more glamorous side that comes out when I’m working
and when I’m on the stage."
Err, call the men in the white coats!