following all the geobanning drama FAIL what we covered yesterday
finally here is OK Go‘s new video on Vimeo
This Too Shall Pass is off of the new Album Of the Blue Colour of the Sky
the video was filmed live and features the Notre Dame marching band
directed by Brian L. Perkins and OK Go
get the new album on iTunes

the best part of the whole thing is, that the YouTube version is still geobanned

whose fault? just check the picture above
and here is the story via NewTeeVee

… last Friday OK Go premiered a stunt-heavy music video for the new single This Too Shall Pass, featuring a cast of 200 — including the Notre Dame marching band — who perform the tune in one take, with some fun surprises along the way. Alas, though, the video has so far only acquired about 10,500 views, which is surely disappointing to the band, yet easily explained: The video is geoblocked by Capitol Records in many international locations, and embedding in all regions has been disabled…

make sure to read the whole thing at NewTeeVee

and labels please remember
geobanning is suicide
how do you wanna sell something , when you don’t allow the fans to see it?
there are zillion creative ways to spread the world about great bands
but not letting the fans to get what they want is a new way to get hype
seems to work BTW, cos everybody is talking about this now
congrats to everyone involved

the next step should be this
- upload any video, really anything, nobody will see it anyway
- geoban it, but allow Antarctica
- post images of happy penguins to the complaining fans

your new hype is ready
or you can say that the video been left in a balloon, but it floated away

video for WTF? – OK Go’s Prince-inspired, odd-time-signature hip shaker
directed by the band and Tim Nackashi

special ‘making of’ is after the jump

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