gogoyoko is a new platform and a social music marketplace, where music fans can purchase music directly from the artists. It offers artists and record labels the possibility to market, distribute and sell music directly to the consumer – without the need for a middleman. Sign up HERE.

EDIT: At the moment Gogoyoko is only available for the Nordic countries. (Iceland, Norway, Finland, Sweden, Denmark, Faroe Islands and Greenland).

Mr C is selling his entire collection of vinyl, with a minimum asking price of £75,000.

The ex-Shamen frontman has cited his forthcoming move to LA—where he plans to pursue his acting career—as the reason behind the sale.

In these credit-crunching times, it seems uncertain that a fan may emerge with the necessary money to take the entire collection off his hands. A much more likely outcome would be that a speculative buyer (or group of buyers) would stump up the cash to split and re-sell the collection at a profit. At the minimum price of £75,000, the 15,000-strong collection works out at about £5 per record, but there are bound to be quite a few in there that would sell for much more. [read more @ RA ]

YouTube, the world’s most popular video-sharing site, will start to sell music and video games and experiment with new advertising formats to grow revenue, executives said on Tuesday.

The Google-owned business is taking the first steps toward building an e-commerce service through which it will sell music, films, TV shows, video games, books, concert tickets and other media-related products featured on the millions of videos on YouTube.

Visitors to YouTube.com can buy songs from music videos they watch on the site by clicking on buttons that take them either to Amazon.com Inc’s MP3 store or Apple Inc’s iTunes store.

YouTube users will also be able to buy video games, such as Electronic Arts Inc’s sci-fi game "Spore" through the Amazon link.

Amazon and iTunes will share revenue with YouTube when users buy content through the partnership.

Investors have been asking Google when it would start to generate meaningful revenue and earnings from YouTube, for which the Web search leader paid $1.65 billion in 2006.

Google does not break out YouTube’s financials, but analysts at Piper Jaffray Research estimated that the video site would earn about $200 million in revenue in 2009, compared with estimates of around $27 billion for Google.

Until now, YouTube has mainly pointed to advertising sales as its main source of income. It is still experimenting with a range of formats to take full advantage of the massive popularity of the site, which has nearly 13 hours of video uploaded every minute.

YouTube had 330 million visitors in August 2008, according to comScore, which measures Internet audiences. [read more @ Billboard ]